You always need to know what is trending in your industry so that you can tailor your marketing strategies to suit. Facebook is one of the largest social networks on the planet, and it would be foolish to not incorporate Facebook into your overall marketing strategy. Review the guidance in this article and develop a winning strategy to market your enterprise.
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
You must build a healthy Facebook fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you hit that many people you should see your conversion rates start to rise.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Create a group related to your business. This allows you and your customers a place to chat and learn. Also, you can use this as a platform for revealing deals. This is a really good way to engage your customers.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Develop discussions on your page to increase exposure. This will encourage dialogue between customers. If you ask your customers what they want it will help your campaign. For instance, if you are a blogger, consider asking them what posts they’d like to read.
Facebook’s introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Be sure people are able to share content with you and other people via your Facebook page. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Sharing and interaction is how Facebook thrives. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Make your Facebook page design similar to that of your website. You want to try to always keep with the same design theme. You will help people feel like they know your brand and products. If you make it too different then people may start to get confused about it.
When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can’t follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!
Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.
Try giving something away in a contest to get people interested in your page. Ask your customers to take pictures while they are using your products and then post these photos on your Facebook page. After the contest, someone can win a prize.
Consider developing a Facebook app if your subscribers are likely to use this feature. A good app should be fun to use and valuable to your audience. You could for instance develop a game based on your products or provide your subscribers with an interactive catalog. Measure the interest of your audience for apps before getting started with this project.
Avoid using images on your Facebook page that are generic. Many brands post stock photos and pictures of the business logo. While having one or two pictures like this is acceptable, people want to see real photos. You should also encourage users to post their relevant photos on your page.
Facebook is effective for almost any business. With such a huge audience available, your target audience can be reached. Use what you learned here and get the results you want.