Facebook is truly the king of all social media. It gets millions of people signing up daily, plus the hundreds of millions already there. Therefore, every business owner should learn how to properly utilize Facebook as a means to boost sales. Continue to read to find out what you need to do.
Depending on your needs, a Facebook group may work better for you than a page. Facebook groups are a great way to get people to interact more. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Always answer all the questions and comments sent to you via Facebook. Thank people that answer questions for you or provide other valuable information. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Custom tabs can help you get more accomplished on your Facebook page. You can easily organize the information available on your page so that fans can find it. For example, a contest can have its own tab so that it stands out.
Custom audiences allows you to personalize the emails that you send. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Don’t forget to discuss your business on other Facebook pages. When you do so, you can get some good attention on your brand. Make sure you’re seeking the right kind of attention. Make postings on other Facebook pages only if you have worthy content. Avoid spamming because this will just annoy people.
Chose what you share as an update carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Make sure your updates are fun or helpful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Offer something that is unique when someone “Likes” your Facebook page. These “likes” can bring new attention to the Facebook page. Try offering something exclusive and free to people for “liking” your page. A contest is a good idea as is a coupon or discount. If you give them something they desire, they’ll easily click “like” for your page.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
If updates are not relevant to your business, do not share them. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Stick to your personal profile for these sorts of discussions.
Realize why you’re using a Facebook page. Don’t just have one to have one. Do you want to speak with your customers? Or do you have it so that your customers can keep in communication with you? Facebook pages can help you sell more products or they can help you increase communication with your customers; it’s all about bringing in new people.
Users should be encouraged to interact with the other fans as well as you. Let conversations flow on your page. If you delete the post or tell people to stay on topic, they may become offended. You should only intervene and stop the conversation if it becomes ugly.
Ask your customers to share the content that you post with other people. Offer an incentive, for example by giving small discounts to any subscribers who share your updates with any of their friends. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
Do not neglect the power that event sharing can have for your business when using Facebook. Follow events that relate specifically to your company. Facebook lets them know about the event.
Make sure that you do your homework on Facebook before creating a page. The greater your understanding of it, the more you will get out of it. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. This knowledge will surely pay off.
If you have an online store, make use of the check-in function available on Facebook. Let your customers update their status by checking into the store as well. You can reach your subscribers’ friends because they will notice where they checked in.
If others will be posting on your Facebook page, be sure there is consistency. Consistency is crucial if you want your campaign to be successful. Prepare updates very week and go over them with your colleagues.
Include a photo with every update you make on Facebook. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. Photos of your employees and products will get your message across to your followers in a more visual way.
A plug-in for Facebook makes a great addition to your site. This is something that is easy to include and a huge benefit for your business. The plug-in displays a link that leads to your page, your latest updates, or your subscriber list.
Determine what you want to achieve through your Facebook campaign. For example, you can use your Facebook page to promote new products or achieve a certain level of sales. If your goals are not met in a timely manner, you need to rework your Facebook marketing strategies.
As stated before, Facebook offers tremendous potential for anyone needing to build a customer base and grow sales volumes. Now that you have gone over the article above you should have no trouble using Facebook to your advantage. It’s time to start integrating Facebook into your marketing strategy.